Instagram Trumps Twitter

Instagram released that their user base now is 300 million, beating our Twitter’s 284 million users. It is interesting to note this societal trend and its means for business – are people becoming more visual? How important is Instagram for businesses? I think the possibilities are endless; campaigns that are visual can be that much more stimulating to users, and provide some incredible insight into the company by providing “behind the scenes” photos. While it is undeniably good for brand awareness, it will be interesting to see if Instagram is actually a tool that can increase sales or have any major business implications.

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