Finals Week and the Need for Caffeine

As students fight their exhaustion this Finals week, energy drink companies feel right at home. On campus I’ve seen the likes of companies like 5 Hour Energy, Monster, and Red Bull giving free samples to distraught and overworked college students. It is interesting to see who succeeds in this onslaught of promotions – or if college students simply just enjoy free items. I think all of these brands are effective, but not effective as they could be; I don’t see a clear standout in the eyes of college students, who appear to be a top consumer of their products. Who will break through the clutter this finals week?

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