As students fight their exhaustion this Finals week, energy drink companies feel right at home. On campus I’ve seen the likes of companies like 5 Hour Energy, Monster, and Red Bull giving free samples to distraught and overworked college students. It is interesting to see who succeeds in this onslaught of promotions – or if college students simply just enjoy free items. I think all of these brands are effective, but not effective as they could be; I don’t see a clear standout in the eyes of college students, who appear to be a top consumer of their products. Who will break through the clutter this finals week?