What is a digital footprint? My extensive answer: possessing controllable web assets & properties that properly relay info, resources, and additional content for organizations and individuals. My precise answer: managing what consumers see when they perform a search on an individual or business on main internet search engines.
If you are an individual, it is very important to possess a slick, well-maintained personal reputation online. When people are considering near future employment, you bet the hiring supervisors are looking you up on search engines. Companies, both web-based and brick and motor, must be effortlessly findable online and have a clear-cut online visibility for individuals. Without it, users will look elsewhere.
Without you sufficiently leveraging your brand name on Google, any person, including but not limited to: a bully from high school, a rival colleague, an angry ex-employee, or an angry client, can stack the search results with damaging information. Below are four straightforward ways you can fight negative material.
1) Build Facebook, Twitter, LinkedIn, Pinterest, and Google+ pages by using your full name or brand. Tip: adding pics and filling out boxes with important information.
2) Have an SEO expert perform an audit of your online assets and properties. Some very small, seemingly unimportant facets of online sites can make a substantial impact on how Google and various other search engines display your desired info.
3) Create a constant and stimulating social media presence. These days, there is a wide array of platforms for organizations and people to interact with other users across the web. Facebook, Twitter, LinkedIn, and Google+ I would advise having consistent engagement. Search engines love lively social media accounts.
4) Distribute a variety of content to the web. As search engines discover these positive websites that they can efficiently connect with your brand, there is a sense of “training” them not only your brand but what information is generally related to your brand. Publish positive content, interact with a variety of consumers, and search engines will be good to you.