Hackers and the Future of Online Currency

As online sales soar during the Holidays, it is important for both business and consumers alike to be aware of online threats. Online hackers, who have gotten media attention recently for hacking companies like Sony and celebrities like Jennifer Lawrence, are finding out new ways to steal and leak information. It starts with businesses, especially […]

Finals Week and the Need for Caffeine

As students fight their exhaustion this Finals week, energy drink companies feel right at home. On campus I’ve seen the likes of companies like 5 Hour Energy, Monster, and Red Bull giving free samples to distraught and overworked college students. It is interesting to see who succeeds in this onslaught of promotions – or if […]

What Lies in the Future of Music?

Recent news of the governmental shutdown of The Pirate Bay, a file-sharing website, has me curious about the volatility of the music industry. It is widely known about free file sharing of music, especially in the younger generation, as hardworking musicians scrape by. If there is a will there’s a way for tech savvy millennials, […]

Gas Prices Dropping: Holiday Implications

With gas prices dropping all over the United States, is travel more likely to happen? It seems likely that “out-there” destinations will gain more traction this holiday season, and I think those resorts and such places can really take advantage by offering incentives. Also, with increased mobile use during traveling, there seemingly are a lot […]

Instagram Trumps Twitter

Instagram released that their user base now is 300 million, beating our Twitter’s 284 million users. It is interesting to note this societal trend and its means for business – are people becoming more visual? How important is Instagram for businesses? I think the possibilities are endless; campaigns that are visual can be that much […]

CVS Calls it Quits

The regional drugstore CVS Health recently made a bold move to completely stop selling tobacco products. Where once were rows of tobacco products are now rows of nicotine gum and patches – alongside signs offering assistance in quitting smoking from their pharmacy. Not only does this look good from the perspective of CSR, but it […]