With gas prices dropping all over the United States, is travel more likely to happen? It seems likely that “out-there” destinations will gain more traction this holiday season, and I think those resorts and such places can really take advantage by offering incentives. Also, with increased mobile use during traveling, there seemingly are a lot […]
Instagram released that their user base now is 300 million, beating our Twitter’s 284 million users. It is interesting to note this societal trend and its means for business – are people becoming more visual? How important is Instagram for businesses? I think the possibilities are endless; campaigns that are visual can be that much […]
In a strategic move, companies this holiday season are countering the hype of a recent “Black Friday” trend to open stores on Thanksgiving Day. These companies are embracing values, family, and tradition; not just an opportunity for a cash grab. With this, we can see how competitive advantage has switched platforms, from seeking more customers […]
The regional drugstore CVS Health recently made a bold move to completely stop selling tobacco products. Where once were rows of tobacco products are now rows of nicotine gum and patches – alongside signs offering assistance in quitting smoking from their pharmacy. Not only does this look good from the perspective of CSR, but it […]
While not quite having the national recognition as the MLB playoffs, or the start of the NHL season, e-sports will bring together hundreds of thousands of fans this weekend for the World Championship of League of Legends almost under the radar. The free online MOBA game League of Legends exemplifies how online content in the Long […]
The analyst desk is now called the Sprite analyst desk, halftime is now brought to you by Visa, and this random statistic about the game is brought to you by Coors Light. Is this shameless plugging of businesses without any real relation to the content effective? While these businesses surely have the right outlet for […]
I hope to bring interesting and relevant discussions of marketing and business. Stay tuned.